When it comes to scoping a digital project there’s nothing truer than the adage "the output is only as good as the brief". Our role as an agency is to help you with your online strategy and scoping process in order that the final product matches your expectations.
We will help you define your project scope, creative brief and requirements and how they relate to your marketing strategy, target audience and technology.
Information architecture – the ugly step-sister of web design. Or is it? IA actually plays a critical role in any website or GUI design project, as it serves the needs of stakeholders, designers, developers and project managers. Even more importantly, IA promotes customer-centricity and usability by mapping user journeys.
Through the IA process we will create sitemaps and wireframes where needed, to optmise user experience and search performance.
If you still want to know more, we can teach you the delights of usability and information architecture.
Back in the days of print, copy was a critical part of any marketing campaign. And whilst it's still critical to get right, content management systems have resulted in website owners giving it less importance. We think this is a bit of a faux pas.
We are here to help you fine tune your copywriting, making it more customer-centric and infinitely more search engine friendly. We’re so confident about online copywriting we have even set up an SEO copywriting training course with our sister agency Emarketeers.
The golden rule of testing is not to leave it to the very end of your project timing plan. We will ensure your website ticks all the boxes across browsers, platforms and resolutions. If required we will check that you’re adhering to the right level of accessibility compliance or carry out usability testing.
If you have the inclination we can even do server-load testing and other funky stuff such as A/B and multivariate testing.
You’re missing a trick if you’re collecting customer data and doing nothing with it.
We work with established CRM systems such as Salesforce and Maximiser to help seamlessly capture your online data allowing you to focus on your customer relationship management. Let us take on the technical headaches while you plan how to impress your customers or prospects.
Over the years we’ve built up good relations with all sorts of ISPs from large to boutique. We will help establish your hosting needs, be it cheap and cheerful budget hosting, to mission critical dedicated server hosting.
We will liaise between you and your preferred ISP ensuring everything is set up correctly and running smoothly. We’ll also make sure no one trips over the mains cable!
The great thing about the Internet is that just about everything is measureable. You can measure your conversion rates, cost per sale, user journeys and search terms used. You name it – it can be measured.
For every web project, we ensure you have set up your web analytics correctly including goals and funnels as well as your search or email marketing campaigns.
We can even introduce you to the delights of heat mapping software.
There’s one word that sums up web project management: control!
We will help your project stay under control ensuring the project scope, quality, timing and costs are all as they should be. If they aren’t, we aren’t doing our job properly.
As it that wasn’t good enough, we will use our Basecamp powered extranet to communicate with you, upload creative, set up to-do lists, track milestones and project progress.
We’ve left the most important until last.
During the project, we will ensure that all scoping is carried out with your Internet marketing activity in mind. In the case of SEO, we abolutely promise to design and build your website in an SEO friendly way.
After go-live, we can help you with your on-going SEO and PPC activity, email marketing campaigns and display advertising production.