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Barnardos: Charitable Giving Banner Ad Campaign

Background

The UK's largest children's charity were looking for a series of banner ads to run in conjunction with their hard-hitting national print and television campaigns promoting online giving.

Solution

Based on the core objective of raising awareness and encouring donations to help children in poverty, FIFO created a series of banner ads encouraging people to sign-up to make a small monthly donation online.

Offline collateral including 48-sheet posters and press ads were adapted to work across a series of display ads in a variety of sizes and formats in order to establish consistent messaging above and below the line.

If you would like to learn more about this project or FIFO's display ad portfolio in general, please call Jonathan Saipe on 0845 680 1236 or email us.

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