Luxury European car manufacturer, BMW, required an online campaign targeting their distribution channel, to increase awareness of genuine BMW parts over cheaper, rival imitations. The website was part of a larger national multi-channel campaign.
FIFO provided Flash web design used to display sumptuous photographs of BMW car components in an interactive, gallery-style setting. The "virtual gallery" was also used to showcase entries by Royal College of Art students in a competition of fine art installations using parts from BMW cars.
Users could ‘wander’ through the galleries and select items to view in greater detail, the concept being that BMW Genuine Parts are works of art in there own right.