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Bowmans: Website and GUI Design


As part of a large overhaul of their back-office software known as BIMS (back-end integrated management system), Bowmans required a web design agency with gambling web design experience, to work with its 3rd party technical integrators (3G Scene) and their internal team, to redesign the sportsbook website user interfaces, as well as to create a design style that would cascade throughout the casino, poker and golf websites. A further objective was to reprogramme the casino and poker websites utilising the above style as well as to provide user interface design for their downloadable casino software.


Working in partnership with Bowmans and 3G Scene, FIFO developed a conceptual and detailed user interface design style for the sportsbook website that could be easily deployed within the fledgling BIMS platform. FIFO also supplied JavaScript client-side development expertise on the ground in Mauritius in order to resolve the complex relationship between client- and server-side online development. Evolving the sportsbook style, FIFO went on to design and develop the casino and poker websites as well as working in conjunction with Boss Media supplying lobby designs for the downloadable casino software.

Since carrying out the project, Bowmans has been absorbed into Bet365.

If you would like to learn more about this case study or FIFO's website design and GUI design services in general, please call Jonathan Saipe on 0845 680 1236 or email us.

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I worked with the FIFO team on several different projects and always found them to have a very high attention to detail with a great understanding of the individual requirements that were unique to each of them. This has made both the on-going work as well as the end results a success on each occasion

Keren Fuchs, Marketing Director, Bowmans International

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