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Carnoisseur: Automotive Retail Web Design

Background

FIFO were approached by Carnoisseur to build a web platform that would support its fast growing franchise business of automotive retail outlets opening around the UK.

They required a design and development solution that would be flexible enough to evolve as the business grew.

Solution

FIFO's aim was to create a website with the core objective of increasing brand awareness, as well as to enable shoppers to find their local Carnoisseur outlet.

With a predominantly male audience, comprising car enthusiasts and potential franchisees, the design style adopted was inevitably bold with a strong retail flavour.

With the number of franchisees growing year on year, a permissions-based content management platform was implemented to allow each local franchisee to modify their own content online. This would not only empower local marketing but also develop a sense of ownership.

If you would like to learn more about this case study or FIFO's retail website design services, please call Jonathan Saipe on 0845 680 1236 or email us.

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FIFO were able to interpret our design brief, address our specific requirements and produce a first class product on-time and within budget. Their professional and friendly approach was invigorating - we cannot speak highly enough of them.

Malcolm Carter, Managing Director, Carnoisseur

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