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First Choice: Travel Display Advertising Campaign


Part of TUI UK Ltd, the UK’s leading leisure travel company, First Choice specialise in sun holidays and worldwide charter flights. The company required a series of banner ads to run in conjunction with an integrated advertising campaign to promote discounted holidays and flights.


In partnership with Unique Digital, FIFO developed a series of brand-led banner ads in a variety of sizes and formats. Humourous, light-hearted copy and imagery was originated to appeal to a mass consumer audience.

If you would like to learn more about this project or FIFO's display ad portfolio in general, please call Jonathan Saipe on 0845 680 1236 or email us.

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