Part of TUI UK Ltd, the UK’s leading leisure travel company, First Choice specialise in sun holidays and worldwide charter flights. The company required a series of banner ads to run in conjunction with an integrated advertising campaign to promote discounted holidays and flights.
In partnership with Unique Digital, FIFO developed a series of brand-led banner ads in a variety of sizes and formats. Humourous, light-hearted copy and imagery was originated to appeal to a mass consumer audience.
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