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PayPoint.net: SEO Friendly Content Managed Website

Background

PayPoint is an established International brand providing convenient payment services to many sectors including utilities, telecoms, media and more. PayPoint subsequently launched PayPoint.net which has fast become a leading payment service provider (PSP) offering merchant services including secure credit card processing.

FIFO was appointed by PayPoint to create a logo and to design and build the website launching their new online payment processing service.

Solution

Adhering to PayPoint brand guidelines, FIFO designed a logo that was instantly recognisable as being part of the PayPoint brand, whilst having its own unique identity. The brand was then rolled out across a new content managed website promoting PayPoint's online service. Brand guidelines were developed to ensure proper use of the brand in different formats.

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