Without doubt, Playboy is one of the world's most recognised brands - both iconically and by name. Moving into the online gambling arena by partnering with Ladbrokes, Playboy required additional brand development to support the launch of its online casino and sportsbook offerings. Further to this, a template based design was required both for the website at playboycasino.com as well as the downloadable Casino software lobby.
FIFO provided a modern brand design solution for the online sportsbook and casino brands creating playboycasino.com and playboysportsbook.com logo typography - in keeping with the strict Playboy corporate guidelines as well as respecting its venerable status. FIFO also provided conceptual and template designs for the casino website and downloadable games working in partnership with Ladbrokes and Microgaming who respectively developed the website and game lobby skins found at the above URLs. In both cases, adherence to strict technical guidelines was of paramount importance when considering the design layouts.
Online brand design for global online gaming business
On-going banner ad campaign to promote Ladbroke's Casino
Banner ad rebrand campaign and style guide development for leading gambling brand
Content managed website design and development for International leader in online gaming software