New Brunswick is one of the smaller and less well-known provinces of Canada. With successful websites based in Canada and France, Tourism New Brunswick wished to develop an additional site specifically targeting UK consumers looking for somewhere different to go.
FIFO designed and developed a fully content manageable website aimed at increasing awareness of this lesser known, beautiful and easy-to-reach touring destination. It was important for the new website to have brand synergy with the current Canadian and French sites, whilst establishing it's own unique look and feel in order to appeal to a UK target audience.
The new website features a unique competition area where local bands can enter by uploading their music videos directly from YouTube.
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