As the name would suggest, Retail Brands operates in the business to business retail space offering expertise in crisps and snacks, confectionery, beverages and biscuits among others.
They approached FIFO to develop a web presence that would transcend the boundaries between B2B and B2C retail generating interest in the trade in order for retail brands to market its current products and launch new ones.
Working with household branded content such as Peanut Puffs and Indonesian Style Cracker Mix, FIFO's challenge was to design a website that appealed to the retail trade whilst maintaining a consumer flavour (no pun intended!).
The design and CMS framework allowed Retail Brands to grow its existing own branded product range whilst marketing its existing retailer brands.
In short, the website is not just a lead generator, but also elevates the brand as a leading supplier of consumer brand expertise and logistics to the retail trade.
FIFO tendered successfully for the design and development and showed why they are not short of testimonials. Professional, efficient and making what appeared a complicated process very simple. A big thanks!
Gary Parsons, Trade Marketing Manager, Retail Brands
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