The Equestrian Centre at Trent Park is a popular professional riding school serving London and the Home Counties attracting diverse customers from corporates to kids. To satisfy the demands of a growing business, a new website was required in order to increase and capture leads, and also to clearly highlight available services and up-to-the-minute news and events in order to increase brand awareness and site-stickiness.
FIFO delivered a website that was a conspicuous step up from the previous incarnation, by way of design, content and technical infrastructure. The new website architecture was created in order to balance user-centricity and SEO. It's content management system, MODx, allows for easy updating from non-technical members of staff. And very importantly, it integrates seamlessly with Salesforce which has enabled Trent Park to nurture its captured prospect and customer data.
The business has reported a record number of leads and mailing list sign-ups since the launch of the new website, and web analytics data has reported extremely low bounce rates, high user engagement and increased site-stickiness.
Redesign and development of corporate website for UK's premier supplier of health & fitness clubs
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