The objective of the UK Shopper websites was to offer UK and US visitors a large range of fast moving consumer goods such as books, CDs, DVDs, computer games and digital products at highly competitive prices without the need for a purchasing or fulfilment infrastructure. This was to be established by selecting the appropriate affiliate partner(s) who could supply a real-time data feed, reliable affiliate reporting and a fixed payment structure.
Secondly, given the competition among the online community, search engine optimisation strategy was of paramount importance when considering the website design and development. And from a pure design perspective, a fresh and easy-to-navigate template-based approach needed to be adopted to allow customers to easily find similar products or related items within certain subcategories. Customers should be able to recommend products to friends in an attempt to increase unique visitors using viral marketing methods.
Finally, a content management system was required to allow product reviews to be published on a weekly basis in order to further drive traffic through SERPS (search engine results pages).
Templates were carefully designed and developed with search engine optimisation (SEO) as the core focus.
SEO considerations included:
Email-a-friend functionality on product detail pages fulfils the viral marketing requirements. And content management was deployed via Moveable Type CMS enabling reviews to written via an easy-to-use interface.
Design and development of fashion and lifestyle product website using Pinnaclecart ecommerce platform
Conceptual design of luxury branded ecommerce website promoting couture lifestyle and exclusive fashion
Ecommerce website design for innovative and acclaimed fashion designer Hamish Morrow
Brand development and website design for the UK's leading processor of real-time online payments.