Following the merger between UPG (Urban Partnership Group) and the Masbro centre, UPG required a new content managed website to function as a shop window for their education and regeneration services. Targeted at local businesses and individuals, the site needed to work as a lead generator for new business opportunities.
FIFO answered the creative brief by designing a friendly, colourful and intuitive interface to appeal to a very broad target audience including children and the elderly as well as local businesses. The design is clean and uncluttered with clear calls-to-action encouraging user engagement as well as to cross-sell complimentary services and facilities.
The website was built using MODx content management system and an incorporated a piloted facilities booking system allowing website visitors to see which facilities were available at various times and place a booking.