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Urban Partnership Group (UPG): Content Managed Website Design


Following the merger between UPG (Urban Partnership Group) and the Masbro centre, UPG required a new content managed website to function as a shop window for their education and regeneration services. Targeted at local businesses and individuals, the site needed to work as a lead generator for new business opportunities.


FIFO answered the creative brief by designing a friendly, colourful and intuitive interface to appeal to a very broad target audience including children and the elderly as well as local businesses. The design is clean and uncluttered with clear calls-to-action encouraging user engagement as well as to cross-sell complimentary services and facilities.

The website was built using MODx content management system and an incorporated a piloted facilities booking system allowing website visitors to see which facilities were available at various times and place a booking.

If you would like to learn more about this case study or FIFO's not-for-profit website design services, please call Jonathan Saipe on 0845 680 1236 or email us.

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