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Young Person's Railcard: Integrated Digital Campaign

Background

National Rail's Railcard for 16-25 year olds aimed at encouraging young people to travel more. The company wanted a microsite and banner ads to promote a competition to win a free weekend away.

Solution

Part of a one-off award-winning campaign, FIFO produced collateral including a competition microsite, banner ads and HTML emails to run alongside ambient media created by direct media agency Craik Jones.

If you would like to learn more about this project or FIFO's banner advertising portfolio in general, please call Jonathan Saipe on 0845 680 1236 or email us.

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