Cognisco: Case Study

Cognisco is a revolutionary provider of assessment programmes allowing companies to reduce risk, increase output and optimise employee performance. The requirement was to re-appraise the old corporate identity and brand in light of the company's growth and successes. A new corporate website was required to clearly elucidate Cognisco's products and solutions whilst advertising their strong blue-chip client list.

Through the use of workshops and conceptual design, FIFO answered the corporate identity brief by creating a strong unadorned 'Oxford Dictionary' look and feel, introducing a clear benefit-led strapline as a key component of the brand. FIFO also created a advertorial style of splash images containing "typical scenarios" which conveyed Cognisco's ability to uncover unkowns about employee skills and hence assess risk and improve performance in most business areas. This advertorial style was used to front the new marketing website and printed material.

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