Haden BML: Facilities Management Case Study

Part of the Balfour Beatty group, Haden BML is a nationwide market leader in the provision of facilities management services to both the private and public sectors. Led by a determination to deliver a level of service second to none, their highly trained and professional staff retain total accountability for their actions. Supplying business critical services to some of the largest corporations in the world required a website that clearly and professionally elucidated its services, partners, accreditations, case studies and recruitment needs to clients, prospects, employees and job seekers sitting upon an industrial-strength content management solution.
ResultsThe solution created by FIFO provides content management via Calligram Application Server enabling Haden BML staff to add, edit, delete sections and pages as well as maintaining an up-to-date recruitment database allowing the website to organically evolve over time. Related items per section allow easy cross-linking to pages or articles of interest which enhances the visitor experience and retention, as well as increasing search engine optimisation by promoting deep linking throughout the website. From a design perspective, the focus is on the people behind the brand with a pedigree of excellence offered by Haden BML in all its activities and offerings; this is depicted by the use of real-life photography of Haden BML employees at work rather than stage stock library imagery.
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