American Standard (Armitage Shanks/Ideal Standard): Case Study

In a fast moving and competitive marketplace, American Standard - owner of the Armitage Shanks and Ideal Standard brands - faced the challenge of leveraging their individual bathroom brands online whilst ensuring that they retained total control of their websites. The complexity of running multiple websites created a requirement to reduce the internal resource required to manage them.

The solution created by FIFO provides American Standard with a content management platform enabling them to dynamically amend, add or update any element of the Ideal Standard or Armitage Shanks websites via a simple user interface. The content management system also provides rules-based syndication and workflow for office environments where only certain members of staff have "go live" priviledges. The application also incorporates a CRM function, which feeds critical data back into the American Standard main server, enabling central customer analysis.

If you would like to learn more about this case study or FIFO's services in general, please call Jonathan Saipe on 0845 680 1236 or email us.