Idlewild: Fashion Retail Case Study

Fashion etailer Idlewild London specialise in all types of luxurious ladies nightwear, lingerie and loungewear stocking a variety of brands. Their brief was to design and develop a content manageable ecommerce solution built upon a cleanly designed easy-to-navigate online shop where the shopping experience is stress free. Emphasis should be on simplicity with great photography extolling the quality of products on offer.

Idlewild London's ecommerce solution is built upon the proven Calligram application server platform providing an intuitive interface enabling Idlewild London to update product details, photography, prices and copy based pages. Visitors are offered a simple "shop-and-go" experience (without the need to register), coupled with fast fulfilment and additional enhancements such as gift wrap and gift messaging, which provides hassle free shopping.

Adopting clean conceptual design with acres of white space laced with tasteful photography, this low cost solution provided a significant return on investment (ROI), ideal for a start-up entering the fashion ecommerce arena.

Idlewild London - now into their third year - is a well known name in the online fashion sector and continues to build up momentum on a daily basis.

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