Ecommerce Solutions

To design a winning website you need a comprehensive design blueprint, and that begins with defining the purpose of the site whilst accommodating and prioritising the various website objectives. Over the last few years, too many ebusinesses have launched with unfocused goals and, as a consequence, awkwardly designed websites that miss the mark.

Is the purpose of your site to brand and position your company online? Do you want to impress customers with fancy design and flash? Do you want Internet users to call you or visit your physical store? Or do you want to generate high revenue with shortest sales cycle possible - à la pure ecommerce?

Sadly, in executing ecommerce web design, many of these goals have been misunderstood or poorly executed, in turn jeopardizing sales objectives of a business website. When developing an ecommerce website, it is customer acquisition that is the top design priority followed by healthy retention. That means a sharp distinction needs to be drawn between the art of ecommerce design and the art of designing and developing a marketing-driven ecommerce website.

Pinnacle Cart Ecommerce Software

FIFO's ability to build industrial strength ecommerce systems that are not only robust and highly scaleable, but fully content managed, relies not only on our strength in design but also using the most highly robust software available. FIFO is a reseller for Pinnacle Cart ecommerce software that answers our clients' design, business and marketing needs on all occasions.

For further details on Pinnacle Cart, take a look at its rich feature list or view an online demo.

Ecommerce Build Process

Over time, FIFO has honed its approach to building client ecommerce solutions ensuring that all business, technical and marketing requirements are considered with equal gravitas. The following steps ensure the smooth running of our ecommerce projects:

• Accurately gather client business requirements
• Carry out brand appraisal
• Formulate a creative and technical brief
• Create a comprehensive functional architecture
• Carry out conceptual designs
• Programme the relevant template pages
• Set up the ecommerce platform and integrate products and fulfillment processes within it
• User, platform and browser test
• Launch - with pre-planned marketing campaign!

If you would like to find out more about how FIFO can help your ecommerce project, feel free to get in touch.