Online Marketing

Since 1999 we have developed award-winning, online advertising and marketing programs for a broad range of market sectors including: travel, gambling, sport, technology, finance and charitable. Clients in such sectors include: SkyBet, Barnardos, ebookers, Fred. Olsen Cruise Lines, Hewlett Packard, Ladbrokes and First Choice.

Either in isolation or in conjunction with Media Agencies, FIFO have helped clients achieve their business goals through customized interactive marketing programs designed to deliver optimum return on investment (ROI).

Our online marketing services - often bundled together - include:

• Creative development

  At the heart of any successful campaign is inspiring creative. Whether it be emotional or rational, FIFO's thought leadership skills are proven, aptly illustrated by the awards recognition from the industry itself. Collateral includes banners, buttons, skyscrapers and landing pages utilising Flash, dynamic HTML and eyeblaster technologies among others

• Email marketing and analytics

  If you are serious about staying in touch with your customers, then email cannot be ignored, the real question is how to make the most of it creatively, and to look out for the technical potholes. A typical email campaign would include the following steps: consulting, design, execution and tracking using our bespoke and tried-and-tested software.

• Website and performance analytics and optimization

  Given that we are affiliate partners of Websidestory, we are often asked to install, report on, and maintain website analytic software. This applies to all clients, and is particularly effective for ecommerce or portal based websites.

• Online strategic consulting

  At times you may feel that you have the ultimate online idea. FIFO will help you explore it on all strategic levels rather than simply launching straight into development. Make the most of our expertise to shape and explore any new or current projects.

• Customer acquisition

  You have a great new site - what now? As we all know, any online investment has to deliver a suitable ROI. Planning a marketing campaign after your website has launched, is a luxury website owners cannot afford. From the start of the website build process, we include elements for greater success, whether it is highly 'indexable' URLs, carefully planned architecture and page naming, or simply the right copy weight per page. Effective customer acquisition therefore involves a careful balance of the right type of SEO (search engine optimisation), online advertising and viral campaigns sometimes in conjunction with offline marketing.

• CRM strategy and execution

  Whether your focus is pre- or post-sale support, FIFO will help you get the right balance between the integration of people, process and technology.