At FIFO, we have a history of designing user interfaces, be it for intranet projects or software applications. Getting it right requires a unique understanding of the product, the user behavoiour and importantly, the end goal.
Getting someone from A to B as effortlessly as possible means giving them an interface that let's them do "their work" easily.
We work with clients helping them scope out their audience personas, user journeys and requirements. We design interfaces that are not only creatively on the mark but fully tested.
We will also measure the results using web analytics or heatmapping software. And we'll suggest areas for improvement; the clever digital folk call it conversion rate optimisation.
A week doesn't go by without someone discussing how big cloud-apps and SaaS (software as a service) will be next year. Well to be honest, they're here now: the revolution is happening. With the future in cloud-applications and SaaS, it's crucial that the software user interface ticks all the boxes.
In fact, we love cloud-apps so much, they're practically all we use to run our own business. So the proof is in the pudding so to speak.